Dyneema® Brand Licensing Program
Insist on genuine Dyneema®!
Over the past years ago we have enjoyed tremendous success in building the reputation of the Dyneema® brand around the world. This is the result of our continued focus and investment together with our partners.
These companies represent the very top names in their industries – from safety gloves to orthopedic devices, from lifting ropes to ballistic vests. They have demonstrated a commitment to quality and excellence in creating innovative products using our lightweight, ultra-strong UHMWPE material.
They are our official licensed partners and authorized to use the Dyneema® trademark and the ingredient brand “diamond logo”. These trademarks provide assurance that the products you rely on are made with genuine Dyneema® from legitimate and licensed manufacturers.
So when performance matters, always insist on genuine Dyneema®.
The Dyneema® Brand Licensing program
The Dyneema® brand is now recognized as a vital ingredient in a growing variety of applications, and is therefore an extremely valued asset for DSM Dyneema and its licensed partners. However, with this level of success abuse and mis-use of our trademark has become inevitable. This is a matter DSM Dyneema takes with the utmost seriousness, and we deploy extensive global resources to identify trademark infringements which are vigorously dealt with.
We are now advancing our branding strategy to another with the implementation of a number of changes and improvements that will make for a more robust and transparent Brand Licensing Program. The Dyneema® trademark can now only be used under license by authorized companies. This will bring improved clarity, security and control to the market and importantly will reinforce our licensed partners and their respective channel partners’ position of strength through their authorized use of the Dyneema® brand.
This change will affect all products, in all regions for all end-uses.
Put simply, no one can claim to be using Dyneema® material, or using the Dyneema® trademark without an official, explicit licensing agreement.
So for maximum confidence, rely on genuine Dyneema®.
We are absolutely confident that our improved Brand Licensing Program will provide for a more solid, stable and sustainable platform for us to grow together with all authorized users of our brand. We see it as a strong value creator and we are open to all potential partners to work together with us and benefit from this opportunity.
