According to Willamina and Nick Martire, CEOs and co-founders of norda™, their mission was to design an ultra-strong, durable, high-performance trail running shoe as sustainably as possible: “To achieve our goal, we had to look beyond the standard materials used by the footwear industry. We realized the properties of bio-based Dyneema® fiber beat everything available today.”
They weren’t wrong: bio-based Dyneema® fiber boasts the same exact performance as conventional Dyneema®, but with a carbon footprint 90% lower than that of generic HMPE. Fed with renewable, bio-based feedstock, our fiber technology uses the mass balance approach to further reduce reliance on fossil resources while contributing to a more circular economy.